Developing & Understanding Sales Channels

A proper sales strategy manages the alignment of product, distribution with sales channels and retail partners. We’re here to outline and develop roadmaps and launch strategies and sales channel mapping for your company. Ensuring the viability of each channel by measuring & evaluating margins and roadmap we can properly assign and deploy teams, capital, and assets .

001_Retail Brick & Mortar

“Big Box” Retailer Sales & Distribution

002_Online Retail Channels

Direct, Catalog, Multi-channel, and Virtual

003_Direct Response Marketing

Direct to Consumer

004_Digital & Social Marketing

Direct to Consumer & Subscription Models

005_Trade Shows

Industry partners and networks from B2B to B2C

006_Distributor Partners

​Industry affiliate supporting sales and shipping

007_Sales Team

Internal & Externally Facing

Mapping Your Sales Channels

Your brand / product / business may only be relevant to a selecte amount of sales channels. A singular sales channel is not enough while 10 sales channels will be overwhelming and impossible to see through. Understanding your ventures’ available time, resources, team’s ability, and overlaying a proper sales channel road map is critical.

001_Sales Channel Mapping

Outline and rank sales channels by priority order following current assets and team capabilities. Understanding the intersection of limiting and growing your sales distribution plan and how it effects your inline retailers.​

002_Capital Risk & Reward

From Short-term Sales to Long-term Sales strategy. Properly structuring a rate of return for capital partners to understand the pro’s and con’s of your sales strategy.​

003_Channel Specific Specialists

Specialists Are Needed for Each Sales Channel, from contract negotiation to networking sales contacts. Having experienced specialist with your company will be the difference between a good sale or a bad sale. Various contract options and incentives from salaries to vesting schedule equity offerings can help integrate specialists into your organization.​

004_Configure Margins

Competitive landscape mapping should include margin spend and participation for each channel. Managing margins and understanding where the margins need to go to impact your sales and distribution channels for effective competitiveness. Proper reallocation of margins into sales, distribution, and retail partners will help set the company and product in position. Your margins start with understanding the cost of goods and impact of features and requests from your manufacturing partner.​

005_Distribution and Delivery

Various points of distribution and channels of delivery are necessary. Mapping and structuring your product, packaging, and fulfillment options broadly helps open sales channel options to your company. Online distribution and brick & mortar distribution are often variable.​